Category: Digital Marketing

Finding the Gold People who have the Talent and Passion start a new business but many of them soon close down because they don’t get enough customers. The reason is along with talent and passion you also need to identify a Business Niche to operate. What is a business niche? A business niche is a specialized or focused area of a broader market where the entrepreneur excels or has expertise. Having a niche helps you to differentiate your business from the competition and helps you to attract a target audience who can become your customers in the future. This target audience might be currently unaddressed or neglected and has a large market potential which you can tap to sell your product or service What are the advantages of finding a…

When you have to use Social Media Marketing services, having social media proof is more important than brand recognition for digital marketing success.     What is social media proof in social media marketing and how do you get it? Social media proof is any kind of review or feedback shared online by your customer who has used your products or services. These online reviews are useful to your product or validate the buyer's purchase decision. Examples of Social media marketing proof are testimonials, product reviews, case studies and video recommendations. It can also include comments in your blogs, messages on your social media page and positive recommendations on other online pages/blogs/portals which are extremely important for online digital marketing of a company. Nowadays what people are saying about a…

Facebook plays a major role in Social Media Marketing. Facebook advertising is now becoming the cheapest and best way in social media marketing way to advertise online, sometimes it produces results better than the likes of Google ads and other traditional web ads. Till you grow your network on Facebook organically, the only way your business will be seen on the social media network by a vast majority of people is by Facebook ads. A key advantage of Facebook advertising is its ability to reach the exact audience or prospects. Facebook is considered to be one of the most targeted forms of advertising in social media marketing. You can advertise to people by age, interests, behavior, location, marital status, etc. If you know your customer persona, you can use Facebook…

Email marketing has been a pioneer of modern marketing personalization. Email marketing is a critical aspect of an online digital marketing  program as it is highly effective and will continue to be for many years to come. Email marketing can help in various ways in generating sales through a digital marketing program. You can use it to convince customers to make their first purchase or for up selling or generating repeat business. One of the best ways to generate leads and converting opportunities is by combining Lead Generation Products with email marketing. But sending out an email without proper drafting could act negatively. Keep in mind the following tips before sending your email: Content: This is the most critical part in the success of Email Marketing. Your content should add…

A good Website Design which is responsive is very important in online marketing and it can boost your digital marketing program by a great measure   What is a Website Responsive Design? Website Responsive design adapts the display of your website to the size of the device screen being used. In means that based on the device being used i.e either Desktop, Tablets or Mobiles it auto-resizes the content and images on the website. In some cases, it may appear  slightly different with simplified content or a different navigation suited for the particular device. Using Google analytics, businesses can realize where is the majority of their traffic coming from, is it from mobiles or desktops. If it is equal from both than they have to  convey an optimal user experience…

What is SEO or Search Engine Optimization? Why is Search Engine Marketing & why is it important? There are customers out there who are searching for products and services which you offer. If you have a website, you need to drive these prospective customers towards your website. If you want to acquire new customers than SEO .e Search Engine Optimization and Search Marketing should be on top of your online marketing to-do list?? You need to be on top of search engine rankings.  Period. Higher search engine rankings = more traffic=more customers=more sales. Simple as that. And no, you don’t have to pay for expensive ads. Develop a long-term strategy to generate more leads and more sales. So how do you do it? Here are 3 steps to come on…