Category: Digital Marketing

How to Keep Your Target Audience Engaged? Before knowing how to keep your Target audience you should know precisely who your Target Audience is. How to know who is my Target Audience? In any business, it is essential to know who is my Target audience or in business terms, who is my Customer? All communication that you do about your business will be based on this essential criteria. In business, it is important to learn how to talk when to talk, but most important is who to talk.  If I talk to everyone, then I am talking to no one.  You have to talk to people directly of your niche. And for this, you need to figure out the personality or persona of your customer. But how is that possible.…

Whether you are a local business or an international company, it’s no secret that these days, having a locally targeted online marketing strategy is one of the best ways to get in front of your target audience. Statistics show that over 80% of consumers use a search engine when looking for information about local businesses. And over 85 % of brand engagement happens through local listings, local web pages  or other local search results. There are 3 things you can check today to see how your online marketing strategy measures up in today’s local search landscape. MAP LISTINGS: In the past businesses used to have listings in phone books or yellow pages to make themselves visible when a consumer needs to look them up. But now online marketing or searching…

In Online Marketing there is a saying, "The money is in the list." The list referred to is the list of Email addresses you possess. Where do you get this list from? Can you purchase this list? No. Purchasing this list is illegal and definitely not ethical. Also if you send emails to these people it will be considered as SPAM as you are violating their privacy. The list I am referring to is permission based and it is generated when individuals themselves provide their email address to you. This is called permission based marketing. How do you get individuals to provide their email addresses? Recall the last time when you provided your email address to someone online. It was probably when you were searching for some valuable information and…

When you have to use Social Media Marketing services, having social media proof is more important than brand recognition for digital marketing success.     What is social media proof in social media marketing and how do you get it? Social media proof is any kind of review or feedback shared online by your customer who has used your products or services. These online reviews are useful to your product or validate the buyer's purchase decision. Examples of Social media marketing proof are testimonials, product reviews, case studies and video recommendations. It can also include comments in your blogs, messages on your social media page and positive recommendations on other online pages/blogs/portals which are extremely important for online digital marketing of a company. Nowadays what people are saying about a…

Facebook plays a major role in Social Media Marketing. Facebook advertising is now becoming the cheapest and best way in social media marketing way to advertise online, sometimes it produces results better than the likes of Google ads and other traditional web ads. Till you grow your network on Facebook organically, the only way your business will be seen on the social media network by a vast majority of people is by Facebook ads. A key advantage of Facebook advertising is its ability to reach the exact audience or prospects. Facebook is considered to be one of the most targeted forms of advertising in social media marketing. You can advertise to people by age, interests, behavior, location, marital status, etc. If you know your customer persona, you can use Facebook…

Developing and hosting a website today is a easy and common but knowing how to leverage the website to acquire new customers is not very common. Whether you use the website for personal or professional use, it is imperative to know who visits your website, how did they reach it and what was their behavior while they spent time visiting your pages.  You can acquire and potentially channelize this knowledge to convert a website or blog from mediocre to outstanding and this can be done with the efficient use of Google Analytics. Google Analytics, in simple terms, analyses and reports every piece of information your site receives, right from the moment visitor’s click on your site till they leave it. This web analytics tool is free and if you aren’t…

Email marketing has been a pioneer of modern marketing personalization. Email marketing is a critical aspect of an online digital marketing  program as it is highly effective and will continue to be for many years to come. Email marketing can help in various ways in generating sales through a digital marketing program. You can use it to convince customers to make their first purchase or for up selling or generating repeat business. One of the best ways to generate leads and converting opportunities is by combining Lead Generation Products with email marketing. But sending out an email without proper drafting could act negatively. Keep in mind the following tips before sending your email: Content: This is the most critical part in the success of Email Marketing. Your content should add…

A good Website Design which is responsive is very important in online marketing and it can boost your digital marketing program by a great measure   What is a Website Responsive Design? Website Responsive design adapts the display of your website to the size of the device screen being used. In means that based on the device being used i.e either Desktop, Tablets or Mobiles it auto-resizes the content and images on the website. In some cases, it may appear  slightly different with simplified content or a different navigation suited for the particular device. Using Google analytics, businesses can realize where is the majority of their traffic coming from, is it from mobiles or desktops. If it is equal from both than they have to  convey an optimal user experience…

What is SEO or Search Engine Optimization? Why is Search Engine Marketing & why is it important? There are customers out there who are searching for products and services which you offer. If you have a website, you need to drive these prospective customers towards your website. If you want to acquire new customers than SEO .e Search Engine Optimization and Search Marketing should be on top of your online marketing to-do list?? You need to be on top of search engine rankings.  Period. Higher search engine rankings = more traffic=more customers=more sales. Simple as that. And no, you don’t have to pay for expensive ads. Develop a long-term strategy to generate more leads and more sales. So how do you do it? Here are 3 steps to come on…

Some people think that having a website is good enough for Online Marketing or Digital Marketing as they are having a digital presence and customers will automatically visit their website. No it’s not so. Though creating a website is a good starting point for digital marketing it is not enough. You may get some traffic from people whom you have met & exchanged your visiting cards during events or meetings. But that is enough. You need to drive visitors to your website and these visitors should be your sales prospects who can convert into customers. Only then will your website help you to grow your business and expand. Some of the other misconceptions of Online Digital Marketing are: Facebook Ads or Scial Media Marketing is Online Digital Marketing SEO (Search…